Thursday Oct 05, 2023
From Homelessness to Sales Success: The Inspiring Journey of a Tenacious Rep
Episode Notes:
- Deep Trikannad introduces the guest, Brad Adams, as the Senior Master Sales Trainer of Sales Gravy.
- Brad Adams shares a bit about himself, mentioning that he is from Georgia and works with Sales Gravy. He enjoys helping sales professionals improve their skills.
- Brad Adams mentions that he has 4 kids and loves spending time at his Lake House on weekends.
- Deep Trikannad asks Brad about his role as a senior sales trainer and asks him to define what that entails.
- Brad Adams explains that Sales Gravy is engaged by companies to help improve their sales discipline. He trains teams in various sales skills, such as prospecting, objections, and negotiations.
- Deep Trikannad asks Brad about his career path and how he got into sales training.
- Brad Adams recounts starting off in the finance side of a company after completing a degree in finance. He later transitioned to sales within the same company. He eventually joined Sales Gravy and focused on sales training after the company built up its sales training arm.
- Deep Trikannad mentions that Brad has been doing sales training for at least 13 years.
- Deep Trikannad asks Brad about Sales Gravy's focus and how they engage with customers and clients.
- Brad Adams explains that Sales Gravy engages with companies through cold calling, cold outreach, marketing, and delivering a legendary customer experience. They specialize in sales-related training and provide content for various stages of the sales process.
- Deep Trikannad highlights the adaptability of Sales Gravy's methodology across different industries.
- Brad Adams mentions that Sales Gravy goes the extra mile to learn about the uniqueness of each company they work with and integrate that into their training. They make sure to connect their core methodology to the specific challenges and strengths of each organization.
- Deep Trikannad reflects on the importance of adapting best practices to each company's unique needs.
- Brad Adams shares a story about a sales professional named John who faced challenges transitioning from a successful football career to sales. John lacked accountability and a defined process. Brad worked with him on the 5 disciplines of ultra-high performance, which helped him turn his sales career around and achieve the income he desired.
- Brad Adams also shares a story about a sales professional named Rodney who started off homeless and managed to get back on his feet by investing in sales training and applying what he learned. Rodney's story showcases the importance of perseverance and having a system in sales.
- Deep Trikannad acknowledges the value of discipline in sales and how it applies to all aspects of life.
- Brad Adams mentions that he keeps in touch with both John and Rodney and provides occasional guidance.
- Deep Trikannad expresses appreciation for Brad sharing these stories and highlights Rodney's tenacity in seeking out sales training, despite his challenging circumstances.
- Brad Adams concludes the episode, thanking Deep Trikannad for having him and stating that they covered important stories of tenacity and resilience in sales.
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