Friday Aug 04, 2023
From Project Management to PMO Consulting: The Journey of Zizania Consulting with Mitch Moeller
In this episode of the Revenue Accelerators Podcast, Deep Trikannad interviews Mitch Moeller, the CEO of Zizania Consulting. Mitch shares his background and how he ended up starting his own consulting business. He explains how he transitioned from an engineering career to project management and eventually to starting Zizania Consulting. Mitch discusses the common problem he noticed in organizations, especially startups and mid-market companies, which is the lack of proper technology for project management and optimization.
Mitch also talks about his go-to-market strategy, which initially involved using Upwork to find clients but has now shifted towards cold outreach and direct personalized outreach. He mentions the importance of providing value to prospects and building relationships rather than just focusing on getting the business right away. Mitch discusses the challenges of sales and business development and the importance of hiring the right people to help grow the business.
He also shares how Zizania Consulting enhances existing software and tailors it to the specific needs of their clients. Mitch discusses the two verticals they focus on, professional services and internal process support, but mentions that they often expand into other areas as well. He emphasizes the importance of continuous improvement and delivery to provide value to clients.
When asked about AI and its impact, Mitch explains that larger organizations are slower to adopt AI compared to smaller, more visionary organizations. He mentions that many clients are interested in AI but haven't fully committed to implementing it yet.
Towards the end of the episode, Mitch shares two pivotal moments in his career. The first was transitioning from a secure job in a large organization to a startup, which gave him a broader perspective on business. The second moment was when his girlfriend, now his wife, identified his problem-solving and system-building skills, which inspired him to start Zizania Consulting.
Mitch's advice for aspiring business owners is to learn sales and how to build relationships, as sales is a crucial component of any business's success.
Overall, the episode provides insights into starting a consulting business, the challenges of sales, and the importance of providing value to clients.
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