Scaling Success: Unleashing Revenue Growth with Gary Bierc of Aperitisoft

In this episode of the Revenue Accelerators Podcast, host Deep Trikannad interviews Gary Bierc, the CEO of Aperitisoft. The episode explores the journey of Aperitisoft and its evolution from a consulting firm to a technology company specializing in risk management.

Gary Bierc shares that the company, originally founded in 2002 as the Kingston Group, transitioned from consulting to technology after obtaining a patent for enterprise risk management technology. In 2011, the company was rebranded as RPM3 Solutions and has since been developing risk management technology.

The company's product, Aperitisoft, is a software tool that looks at businesses through the lens of risk, allowing users to identify areas for improvement and make a significant impact on performance. It helps organizations understand the portfolio of risks that affect their strategic performance.

Gary also discusses how the company expanded its services to include 3S (Assessments as a Service), leveraging the assessment engine created for Aperitisoft to provide scalable solutions. Additionally, Aperitisoft formed a joint venture with Perfectus Professional Solutions to enter the healthcare industry.

The conversation then shifts to the company's sales strategy and approach. Gary shares the importance of adaptability and being able to pivot with the market to find success. He also emphasizes the need for subject matter expertise in B2B sales, where sales teams act as problem solvers rather than pushy salespeople.

Gary elaborates on the company's innovative approach to lead generation and sales, particularly through LinkedIn. He describes how Brian Crew, the President of Brick Consulting, helps Aperitisoft leverage LinkedIn as a force multiplier. Brian helps identify target markets and conducts messaging campaigns on behalf of the sales team.

The discussion then delves into the scalability of Aperitisoft's business and the role of top sales performers in driving growth. Gary highlights the importance of scalability and finding repeatable, scalable ideas that can be executed throughout the organization. He shares an example of a top salesperson who came up with a scalable idea for offering health check assessments as a service to consulting firms. This idea has the potential to generate significant revenue and exponential growth.

Gary concludes the episode by emphasizing the importance of patience in building a successful business and not waiting for everything to be perfect before making a sale. He advises taking action and getting things in motion, even if things are not 100% perfect.

Overall, the episode provides insights into Aperitisoft's journey, its unique approach to risk management, and its innovative sales strategies for growth and scalability.