The Revenue Architect: Uncovering the Secrets to Sustainable Revenue Growth with Roee Hartuv, Head of Revenue Architecture at Winning By Design

In this episode of the Revenue Accelerators podcast, host Deep Trikannad interviews Roee Hartuv, the Head of Revenue Architecture Practice at Winning By Design. Roee is based in Berlin, Germany and shares insights from his experience in sales and consulting.

The conversation starts with a discussion about Roee's background and how he transitioned from being a sales engineer to a sales leader. He also shares his current role at Winning By Design, where he helps sales organizations with revenue growth and architecture.

Roee explains that maturity in sales can come in different forms, and shares an example of a company with a strong culture but a high churn rate. He highlights the importance of customer success and how it impacts sales performance.

The conversation then shifts to how Winning By Design approaches client engagements. Roee explains that they conduct diagnostics to identify areas of improvement and then work on implementing new processes, tools, and training. He also mentions that engagements typically last around 3 to 6 months and focus on organizations with revenue ranging from a few tens of millions to billions.

Deep and Roee discuss the characteristics of successful sales representatives, with curiosity being an important trait for effective discovery and value selling. They also touch on the changing dynamics of the sales market, with only a small percentage of reps overperforming and the majority falling into the normal range.

Roee shares a personal failure, where he tried to imitate the sales style of a mentor without success. He emphasizes the importance of finding one's own processes and methods that align with individual strengths.

In conclusion, Roee invites listeners to explore Winning By Design's resources on revenue architecture and the importance of processes in sales. He also shares his contact information for those interested in reaching out to him.

Overall, the episode offers insights into revenue growth strategies and the importance of tailoring sales approaches to individual strengths and market conditions.