Unleashing the Power of Teaching and Trust: A Conversation with Donald Kelly

Today on the Revenue Accelerators Podcast, Deep Trikannad interviews Donald Kelly, CEO of The Sales Evangelist. Donald shares his passion for changing the way salespeople are perceived and his mission to help sellers elevate their success. He emphasizes the importance of selling to the right people and not wasting time on those who can't buy. Donald also discusses the dangers of complacency in sales and the need to constantly check your "gauges" and fundamentals. He shares his insights on the future of sales, pointing to the importance of personalized and relevant outreach, particularly on platforms like LinkedIn. Donald explains the training programs offered by The Sales Evangelist, which focus on teaching sellers how to build top-of-funnel activities and establish trust with prospects. He emphasizes the value of educating and teaching prospects rather than simply selling to them, and how this approach can lead to more successful sales conversations. Donald also shares the sales tools he uses, including Apollo, LinkedIn, BomBom, and Gmail. Finally, he discusses the power of video in sales, particularly in establishing trust and conveying authenticity. The episode concludes with a discussion about the importance of publishing content and becoming an industry expert in order to build a personal brand and establish thought leadership.